COSRX is revolutionizing the skincare landscape by delivering personalized, evidence-based solutions for a myriad of skin concerns. To help them elevate their brand and engage consumers, REDESIGN LABS partnered with COSRX to create an all-encompassing strategy focused on brand expansion, PR, and social media management, tailored specifically for their market needs.
Our team kicked off this collaboration by developing a detailed launch plan aimed at solidifying COSRX as the go-to skincare brand in Sri Lanka. As part of this, we designed eye-catching PR packages that encapsulated the essence of COSRX, generating both buzz and consumer engagement.
With a solid foundation established, we then turned our attention to amplifying COSRX's social media presence. Through carefully curated posts, targeted promotions, and interactive campaigns, we successfully enhanced the brand's online visibility and resonance with its target audience. This multi-faceted strategy not only showcased COSRX's innovative offerings but also fostered a deep connection with their diverse clientele.