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TFS Sri Lanka, a renowned fashion store, recently opened a new branch in Nugegoda, and our team at Redesign Labs was entrusted with the responsibility of handling the entire pre-launch to post-launch event. Our primary goal was to create hype and anticipation around the store opening using influential marketing strategies and various social media platforms.
To ensure a successful launch, we devised a comprehensive marketing plan that included partnering with influencers and creating engaging content for social media. Weeks leading up to the store opening, we collaborated with well-known influencers in the fashion industry to promote TFS Sri Lanka's new store on their social media accounts. This strategy not only increased brand awareness but also added credibility to the store launch.
In addition to influencer marketing, we consistently published creative content on TFS Sri Lanka's social media channels, highlighting the upcoming store launch and showcasing their fashionable offerings. This content captivated audiences' attention and generated excitement about the new store.
Our meticulously planned marketing efforts paid off as the store was packed with eager customers on the day of the launch, with queues stretching for hours outside the store. The results were astounding:
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