Sri Lanka
LCY Sri Lanka
March 15, 2023
Content Strategy

LCY Sri Lanka : Essence of Sri Lanka

Revitalizing Sri Lankan Fashion with a Modern Twist - Redesign Labs Collaborates with LCY Sri Lanka
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LCY Sri Lanka : Essence of Sri Lanka

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What we did:
Strategic brand consultancy and brand identity design.
Redesign Labs worked as a strategic brand consultant, offering expert advice and guidance to LCY Sri Lanka in developing a modern brand identity that resonates with its target audience.
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LCY Sri Lanka has been a leading fashion brand in Sri Lanka for over 30 years, providing high-quality clothing that captures the essence of the vibrant and rich culture of the island. However, as the fashion industry evolved and consumer preferences changed, LCY Sri Lanka realized that its brand identity was outdated and not resonating with its target audience. To address this issue, LCY Sri Lanka turned to Redesign Labs, a strategic brand consultancy that specializes in helping businesses revitalize their brand identity.

At Redesign Labs, our team of experts conducted extensive market research and analyzed LCY Sri Lanka's current brand identity. We discovered that the brand was not effectively communicating its unique selling proposition and was not resonating with its target audience. To address these issues, we developed a comprehensive brand strategy that included a new brand identity, logo design, and brand messaging that spoke to the unique and vibrant culture of Sri Lanka. Our team also provided guidance on the brand's digital presence and social media strategy, ensuring that LCY Sri Lanka had a consistent brand message across all platforms.

As a result of our collaboration, LCY Sri Lanka's brand identity was revitalized and modernized, resonating with its target audience and appealing to a new generation of fashion-conscious consumers. With a fresh new look and a strong brand message, LCY Sri Lanka is poised for continued success in the Sri Lankan fashion industry.

Client Problem

LCY Sri Lanka had an outdated brand identity that was not effectively communicating its unique selling proposition and was not resonating with its target audience, leading to a decline in sales and market share.
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Web Design and Development

Our web design and development team at Redesign Labs created a modern, sleek and user-friendly website for LCY Sri Lanka. We incorporated stunning visuals and a seamless user experience to showcase the company's products and services, and make it easy for customers to engage and make purchases.

Content Creation

Our team at Redesign Labs worked with LCY Sri Lanka to create compelling and engaging content that resonated with their target audience. From blog articles to social media posts, our content strategy helped LCY Sri Lanka increase their reach and engagement, and establish themselves as a thought leader in their industry.

Search Engine Optimisation (SEO)

Our team at Redesign Labs used our expertise in SEO to help LCY Sri Lanka increase their website's visibility and attract more organic traffic. We conducted keyword research, optimised their website's structure and content, and implemented various on-page and off-page SEO strategies to improve their search engine rankings and drive more qualified leads to their site.

Strategic Brand Consultancy

Our team at Redesign Labs provided strategic brand consultancy services to LCY Sri Lanka, helping them refine their brand messaging, target audience, and overall brand strategy. We conducted market research, competitive analysis, and worked closely with the LCY Sri Lanka team to develop a comprehensive brand strategy that would resonate with their target audience and differentiate them from their competitors.

Redesign Labs truly transformed our brand identity, giving it a modern and fresh look that speaks to the essence of Sri Lanka. We are thrilled with the results and are already seeing a positive impact on our business.

Hussain Jiffrey , CEO of LCY Sri Lanka

LCY Sri Lanka