LCY Sri Lanka has been a leading fashion brand in Sri Lanka for over 30 years, providing high-quality clothing that captures the essence of the vibrant and rich culture of the island. However, as the fashion industry evolved and consumer preferences changed, LCY Sri Lanka realized that its brand identity was outdated and not resonating with its target audience. To address this issue, LCY Sri Lanka turned to Redesign Labs, a strategic brand consultancy that specializes in helping businesses revitalize their brand identity.
At Redesign Labs, our team of experts conducted extensive market research and analyzed LCY Sri Lanka's current brand identity. We discovered that the brand was not effectively communicating its unique selling proposition and was not resonating with its target audience. To address these issues, we developed a comprehensive brand strategy that included a new brand identity, logo design, and brand messaging that spoke to the unique and vibrant culture of Sri Lanka. Our team also provided guidance on the brand's digital presence and social media strategy, ensuring that LCY Sri Lanka had a consistent brand message across all platforms.
As a result of our collaboration, LCY Sri Lanka's brand identity was revitalized and modernized, resonating with its target audience and appealing to a new generation of fashion-conscious consumers. With a fresh new look and a strong brand message, LCY Sri Lanka is poised for continued success in the Sri Lankan fashion industry.