REDESIGN
LABS
COUNTRY
Sri Lanka
Client
Tribe Yala
Completion
December 1, 2022
Service
Branding

Tribe Yala : Adventure Awaits

We captured the attention of luxury travellers with a holistic online strategy, combining social media and paid ads.
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Tribe Yala : Adventure Awaits

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What we did:
Innovative Digital Strategies for a New Era of Glamping
Our team at Redesign Lab devised a complete digital marketing and branding solution to revitalize Tribe Yala's brand image, capturing the attention of luxury travellers.
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Elevating Luxury Glamping: Tribe Yala's Remarkable Transformation

In the heart of Sri Lanka's wilderness lies Tribe Yala, an exquisite glamping destination that promises a unique experience for luxury travelers. At Redesign Lab, we took on the challenge of transforming their brand image and capturing the attention of discerning travelers through a comprehensive digital marketing and branding strategy.

Our approach included a complete redesign of their visual identity, along with the creation of engaging content and targeted social media campaigns. We also leveraged the power of paid ads to maximize exposure and drive bookings. By incorporating search engine optimization (SEO) techniques, we ensured that Tribe Yala's online presence ranked higher in search results, thus increasing visibility and attracting the right audience.

Client Problem

Tribe Yala struggled to attract the luxury travel market and needed a fresh brand image and comprehensive digital marketing strategy to gain visibility and recognition.
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01

Branding

We created a contemporary and sophisticated visual identity for Tribe Yala, reflecting the high-quality glamping experience they offer while resonating with the luxury travel market.
02

Social Media

Our team crafted and executed engaging social media campaigns that showcased Tribe Yala's unique glamping experience, reaching the target audience and creating a buzz in the luxury travel community.
03

Paid Ads

We implemented targeted paid advertising campaigns across various platforms, driving traffic to Tribe Yala's website, increasing bookings, and maximizing return on investment.
04

Content

We produced captivating and SEO-optimized content, including blog articles and web copy, which not only showcased Tribe Yala's offerings but also improved search engine rankings and attracted the desired audience.
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"We've been amazed by the incredible transformation Redesign Lab has brought to our brand. Their innovative digital strategies have made a significant impact on our business, attracting the luxury clientele we've always envisioned."

Tribe Team

Tribe Yala